In this article, I will discuss 7 strategies that you can use for your church growth in 2021. These strategies are specifically designed to be used by churches who want their digital presence to grow and be more interactive with the people they serve each day.
How To Effectively Grow Your Church
Create a clear and detailed mission statement for your church. Why does our congregation exist? What do we want to accomplish, or what are some of the problems that we want to address in society today? How can people know if they’re connecting with God when they come into this space on Sunday mornings? Creating a clear vision for your church is the key foundation to grow.
Digital Resources
Ensure your church is using the latest technology. What are some of the best tools for churches in 2021? You might want to look into a website builder, social media management tool, or even an online giving platform. These three platforms will make it easier for you and your congregation to connect with one another on Sundays as well as throughout the week.
Engaging Website
Make sure your website is easy to use. You want people coming into the church to be able to find what they’re looking for quickly and easily. Your homepage should include important information such as: contact info, worship times, ministry opportunities, small group details, sermon series overviews (if you are using one), a calendar of events, and online giving.
Social Media Management
We know it seems like social media is all the rage, but you need to be careful with how much time and energy that you’re putting into it. As a church leader, your primary responsibility should not be posting on Facebook or Twitter. You are there for more than just sharing inspirational memes – instead, try using your account as an informational hub to engage your congregation.
Online Giving
If you’re not taking advantage of this easy way to collect money from your congregation, it’s time to get started. There are a number of ways that churches use online giving – some people like the convenience and anonymity while others appreciate being able to see how their donations make an impact right away. Give your church members many different options when it comes how they can tithe.
Small Groups and Events
As a church leader, you know how important it is to keep your congregation feeling connected. If people are not participating in meaningful activities and getting the support they need from their peers, then there will be no way for them to stay with the church as long as possible.
Offer small group sessions that focus on one area of life so that everyone can benefit from the group that best fulfills their needs.
Community Involvement
Getting involved in the community is one of the best grass roots ways to grow your church.
Find out what local organizations are in need of volunteers and invite your congregation to join you.
Car Washes, Bingo Nights, or a Soup Kitchen can be all the catalyst that is needed for church growth.
Online Marketing
You need to get your church to show up for people in your area searching for a new church home.
If you want to compete in the digital age, your church needs to be as accessible online as it is offline.
Use videos and podcasts to reach people who are not able or willing to attend a service live.
Doing research on how other churches have grown through digital marketing can help give you some ideas into what might work.
Search Engine Optimization
SEO is one of the most effective ways to grow your church.
Increase your church’s presence on the web by writing blog posts, using social media platforms like Facebook and Twitter, hosting podcasts and videos.
Using keywords in these areas will help make sure that you are seen when people search for those topics online.
Doing this might even increase how often people visit your website or download one of your sermons.
Marketing your church does not end with SEO.
You also need to create a cohesive brand that is visible in all of the places you are present online.
Use these tips and strategies to help grow your church by using digital marketing tactics like blogs, podcasts, videos, social media posts, and more!